How to Protect Your Business, Professional and Brand Names

Within a competitive consumer economy, the success of a product/service oftens depends upon its brand name. This book provides a layman's guide to obtaining, keeping and protecting "names". Weinstein has also written "How To Protect Your Creative Work".

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In our intensely competitive consumer economy, the success of a product or service often depends as much on its brand name as its inherent value. This book offers readers quick access to everything they need to know about getting, keeping and protecting their good name. It is a layman's guide for people in small business, independent consultants, service providers, executives and product or service developers in large corporations, and lawyers not specializing in trademark law. The book covers all key legal and business issues: selecting a safe name or symbol; performing a search; geographical limitations; acquiring rights and infringements. David Weinstein is also the author of "How to Protect Your Creative Work".