Business Law

A practical introduction to marketing law which is aimed at students of the Institute of Marketing (Certificate), the Institute of Purchasing and Supply and the Institute of Chartered Secretaries and Administrators. It accommodates the latest changes to the syllabuses.

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This is an introduction to marketing law which is aimed at students of the Institute of Marketing (Certificate), the Institute of Purchasing and Supply and the Institute of Chartered Secretaries and Administrators. It accommodates the latest changes to the syllabuses and covers civil and criminal law, the law of contracts, sale of goods, agency, patents, copyrights, trademarks and passing off, commercial disputes, negotiable instruments, product descriptions and advertising, product safety, prices, consumer credit, monopolies, mergers, restrictive trade practices and competition, data protection, trade bodies and self protection.