The New Intellectual Property of Health

Edited by Alberto Alemanno, Jean Monnet Professor of EU Law and Risk Regulation, HEC Paris, France and New York University, School of Law, US and Enrico Bonadio, Reader in Intellectual Property Law, The City Law School, City University of London, UK

Contents:

Introduction: Setting the Scene
Alberto Alemanno and Enrico Bonadio

PART 1: LEGAL AND POLICY ISSUES
1. Unpacking plain packaging and other standardization requirements in the light of behavioural sciences
Alberto Alemanno

2. On the nature of trademark rights: does trademark registration confer positive or negative rights?
Enrico Bonadio

3. Trademarks, tobacco, health: brokerage by fundamental rights?
Matthew J. Elsmore

4. Trademarks in the pharmaceutical sector: the dynamic between brands, proprietary names and labelling regulations
Jeremy Blum

5. The interface between nutrition and health claims and EU trademark law
Ignacio Carreño and Eugenia Costanza Laurenza

PART II ADJUDICATING THE NEW INTELLECTUAL PROPERTY OF HEALTH
6. Plain packaging of tobacco products and the WTO challenge
Mark Davison

7. Challenges in achieving public health objectives through product labelling regulation: reflections on Sri Lankan trademark and constitutional law
Althaf Marsoof

8. Tobacco packaging measures affecting intellectual property protection under international investment law: the claims against Uruguay and Australia
Andrew D. Mitchell

9. Leveraging certification marks for public health
Valentina Vadi

PART III REINVENTING THE INTELLECTUAL PROPERTY OF HEALTH
10. Leveraging Certification Marks for Public Health
Margaret Chon with Maria Therese Fujiye

11. Terroir and public health: can geographical indications of origin promote ‘healthy’ products?
Irene Calboli

12. Patents as a tool to encourage the production of healthier food
Enrico Bonadio

Index