Semi-Organic Growth (eBook)

An in-depth examination of Google's innovative approach to
M&A

Semi-Organic Growth presents a unique analysis of
Google's distinctive expertise in the area of mergers and
acquisitions, derived from more than 150 acquisitions carried out
over the company's short history. While organizational growth has
traditionally been characterized as organic (internally generated)
or inorganic (from acquisition), this book examines Google's
semi-organic strategy for accelerating product and service revenue,
explained through a unique sector/subsector classification scheme
that dynamically maps the media, Internet, and technology platform
markets. You'll gain insight into Google's disclosure strategies
for private company transactions, and more importantly, their
methods for integrating acquisitions into product and service
offerings to achieve ecosystem synergy. Unique perspective reveals
the lessons learned along the way from both successes and failures,
and the companion website gives you access to the tools that help
you implement what you've learned.

Google's extensive use of M&A as a growth strategy has been
in sharp contrast to the practices of rivals like Apple, and
further contrasts with the failures of many other companies in
corporate business development. This book shows you the thinking
behind the company's successful methods, and demonstrates the
mechanisms behind the success.

* Learn why corporate M&A activity often fails to add
value

* Delve deep into the complex dimensions of M&A
integration

* Discover what Google has learned through specific deals

* Consider innovative integration methods that foster
synergy

Google is an iconic, premiere company, and it didn't happen by
accident. Their success is driven by their innovative approach to
strategy in all areas, and their M&A expertise has been a major
contributing factor. Semi-Organic Growth takes you through
the core workings of Google M&A to provide insight into
successful strategy for the modern market.