The Law of Comparative Advertising
Hart Publishing (Verlag)
978-1-84113-117-7 (ISBN)
This book consists of a careful analysis of the comparative advertising directive,giving background both to the regulation of comparative advertising in the United Kingdom and Germany and to the passing of the directive. It will bring to a UK reader the latest in thinking on comparative advertising from Germany, where the directive has been the subject of very extensive recent debate. The book also has four appendices in which UK, German and European material is given (all in English). The directive applies to any advertisement (or indeed any representation of any kind made to promote goods or services) that explicitly or implicitly identifies a competitor. It therefore has the potential to regulate such claims as
Michael Spence is a Fellow and Tutor in Law of St Catherine's College,Oxford.
Comparative advertising in the United Kingdom: self-regulation; common law; statute; conclusion. Comparative advertising in Germany: the history of S1 UWG; the application of S1 UWG to comparative advertising; the judicial implementation of the Directive. The history, scope and exclusivity of the Directive: history of the Directive; scope of the Directive; exclusivity of the Directive. The substance of the Directive: the apparent purpose of the Directive; comparative advertising incapable of assisting rational consumer choice; comparisons that do more than is necessary to assist rational consumer choice. The implementation of the Directive. The way forward. Appendices: United Kingdom materials; German materials; European Community preparatory materials; Directive 97/55/EC (OJ 1997 L290/18).
| Erscheint lt. Verlag | 1.1.2000 |
|---|---|
| Verlagsort | Oxford |
| Sprache | englisch |
| Maße | 138 x 216 mm |
| Themenwelt | Recht / Steuern ► EU / Internationales Recht |
| Recht / Steuern ► Wirtschaftsrecht ► Handelsrecht | |
| ISBN-10 | 1-84113-117-2 / 1841131172 |
| ISBN-13 | 978-1-84113-117-7 / 9781841131177 |
| Zustand | Neuware |
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