Intellectual property

Any original idea or product is prone to theft and plagiarism in today's shrinking world of rapid communications, where internet technology and the aworldwide webA offer seemingly unlimited opportunities to pirates and parasites. This title will help show aspiring authors how to protect their ideas and information before publication; franchise holders how to safeguard original ideas from competitors and protect their good name and business among franchisees; inventors how to patent an idea or prototype u especially in the interim period before manufacturing; pharmaceutical innovators how to protect their unique solutions to the today's increasing medical problems; and technological innovators how to win the race for worldwide protection of their innovations. The law protects these and many other categories. However, the laws worldwide can differ substantially, and one must be informed and seek out legal practitioners with relevant competency and experience. This guide is the product of more than 75 years of experience in the Midrand law firm John & Kernick, recognised experts in the field of intellectual property.For the businessman and the man on the street, it offers a comprehen