Social Media Law for Business: A Practical Guide for Using Facebook, Twitter, Google +, and Blogs Without Stepping on Legal Land Mines
McGraw-Hill Professional (Verlag)
978-0-07-179960-7 (ISBN)
How to Avoid Legal Pitfalls on Social MediaSocial media is where your customers are--so it's where your business has to be. Unfortunately, this space is packed with land mines that can obliterate your hard-earnedsuccess in the time it takes to click a mouse. Written in easy-to-understand, accessible language, Social Media Law for Business reveals your legal rights and responsibilities in the fast-moving and ever-changing social media landscape. Learn how to:Create a social media policy for your business * Recruit, hire, and fire through social media * Share content without getting sued * Blog and run contests * Draft disclosure requirements in digital advertising
"Glen Gilmore stands alone as the authority on social media law. Social Media Law for Business should become a ready reference for business leaders and digital marketers." -- MARK SCHAEFER, bestselling author of Return on Influence
"Required reading not only in the classroom, but also in the boardroom--and in any business where people care about getting social media marketing right." -- PETER METHOT, managing director of executive education at Rutgers Business School
"A layperson's blueprint for minimizing the legal risks of social media marketing, while maximizing the opportunities for digital marketing success." -- AMY HOWELL, founder of Howell Marketing Strategies and coauthor of Women in High Gear
Glen Gilmore, Esq., is a social media marketing strategist, educator, and attorney, who is a Forbes Top 50 Social Media Power Influencer and an Onalytica Top 100 Thought Leader. Named a "Twitter powerhouse" by the Huffington Post, he teaches social media law and digital marketing at Rutgers University.
ACKNOWLEDGMENTS vii
INTRODUCTION 1
1 How to Write a Social Media Policy . . . WithoutStepping on Legal Land Mines 5
2 Social (and Mobile) Recruiting, Hiring,and Firing: Legal Issues You Need to Know 29
3 Copyright, Trademark, and Fair Use:How to Share Content on Social Networks Without Getting Sued . . . or Losing Your Social Media Accounts 49
4 Marketing in Social Media: What You Need to Know 65
5 How to Make Required Disclosures in Digital Advertising 89
6 How to Run a Social Media “Contest” Without Losing the Prize 99
7 Thou Shalt Not Spam (on Social Networks) 129
8 A Word About (Mobile) Apps 141
9 Legal Issues for Blogs and Bloggers 147
10 “Business to Government”: Social Media Best Practices for Large Organizations and Social Compliance in Government 165
11 Digital Legacy (Who Gets Your Twitter and Other Digital Accounts When You Quit Your Job or When You Die) 175
12 Going Global: International Social Media Law 183
13 Nike: A Lesson in International Social Media Nondisclosure 203
14 Best Practices for Compliant Social Media: Case Studies 215
CONCLUSION 239
REFERENCES 245
INDEX 255
| Erscheint lt. Verlag | 16.1.2015 |
|---|---|
| Zusatzinfo | 10 Illustrations |
| Sprache | englisch |
| Maße | 150 x 226 mm |
| Gewicht | 345 g |
| Themenwelt | Recht / Steuern ► EU / Internationales Recht |
| Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb | |
| ISBN-10 | 0-07-179960-5 / 0071799605 |
| ISBN-13 | 978-0-07-179960-7 / 9780071799607 |
| Zustand | Neuware |
| Haben Sie eine Frage zum Produkt? |
aus dem Bereich
