The New Logo - from California

More than 300 logos and symbols illustrate the new approach to the art of the mark. Organized by visual similiraties, this collection includes initial marks, typographic solutions, abstract symbols, pictograms, rebus symbols and reuses of devices from earlier eras of graphic design, reinvented in a new vernacular. This is work that owes its freedom and variety to the unlimited language of the computer and the visual trend of the last decade.