Strategic Management in the Garment Industry

Gordana Colovic (Autor)

Buch | Hardcover

200 Seiten

2024
CRC Press (Verlag)
978-1-032-76071-1 (ISBN)

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From supply chain finesse to market triumph, this book covers the advancements in business strategy and presents a multidisciplinary approach to strategic management in the garment industry. The subject matter of this book discusses –

Strategic management
Strategic marketing in garment industry
Strategic methods
Organizational behaviour

Print edition not for sale in South Asia (India, Sri Lanka, Nepal, Bangladesh, Pakistan and Bhutan)

Gordana Colovic is Professor at the College of Textile-Design, Technology and Management in Belgrade. She has authored 4 books and her papers have been published in 80 national and international journals.

Foreword

Preface

1. Strategic management

2. Garment industry

3. Strategic marketing in garment industry

4. Strategic management in garment industry

5. Strategic methods

6. Organizational behaviour

References

Index

Erscheinungsdatum	10.07.2024
Verlagsort	London
Sprache	englisch
Maße	152 x 229 mm
Themenwelt	Naturwissenschaften ► Chemie ► Technische Chemie
	Technik ► Umwelttechnik / Biotechnologie
	Wirtschaft ► Volkswirtschaftslehre
ISBN-10	1-032-76071-0 / 1032760710
ISBN-13	978-1-032-76071-1 / 9781032760711
Zustand	Neuware