Green Empire

This history to do with Florida's real estate market describes the St. Joe Company from the days of its founders to the workings and dealings of its present-day heirs. It is based on hundreds of sources - including company executives, board members, and investors as well as outside observers.

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A bold corporate and environmental history, Green Empire examines the intersection of one of the most ambitious players in Florida's real estate market with the state's last frontier - the quiet natural spaces of the Panhandle. Since the Great Depression, the St. Joe Company (formerly the St. Joe Paper Company) has been Florida's largest landowner, a forestry and transportation conglomerate whose Influence has been commensurate with its holdings. The company owns nearly one million acres, mainly in northwestern Florida, where undeveloped coastal and riverside landscape boast some of the state's most scenic and ecologically diverse areas. For 60 years, the company focused on growing trees, turning them into paper, and managing its ancillary businesses. In the late 1990s, the company shifted directions: it sold its paper mill, changed its name, and launched a concerted drive to turn its natural-resource assets into greater profits. Today the St. Joe Company is a critical and fiscally powerful force in the real-estate development of northwest Florida, with access to the most influential people in government.