Strategic Communications in Africa

Hugh Mangeya is a Lecturer in the Department of English and Communication at Midlands State University, Zimbabwe. He is the Editor of The Dyke (Journal of the Midlands State University). His major research interests lie in alternative mediation with a specific focus on how citizens in Zimbabwe have appropriated graffiti and the social media as mediascapes for speaking back to power. He has published a number of journal articles and book chapters with accredited publishers. Isaac Mhute is an Associate Professor in Midlands State University’s Department of English and Communication. He is a Doctor of Literature and Philosophy in African Linguistics graduate (University of South Africa). His research interests mainly lie in language policy and development, syntax, onomastics as well as language and communication issues in education, among others. He is chief examiner for language and literature in an international examining board, professional editor and translator/back translator (English and Shona). Ernest Jakaza is a Senior Lecturer in the Department of English and Communication at Midlands State University, Zimbabwe. He has published an edited book, a number of book chapters and journal articles with accredited publishers. His research interests include discourse analysis, political discourse, argumentation and appraisal discourse.

1 Introduction: conceptualising strategic communication in sub-Saharan Africa Isaac Mhute, Hugh Mangeya and Ernest Jakaza. 2 Strategic communication: can African indigenous popular music come to play? Israel Ayinla Fadipe and Abiodun Salawu. 3 ‘Keep speaking vernacular’: Yoruba language as a strategic communication tool for consumers’ gaining and sales promotion in streets adverts of product and services in Ibadan metropolis, Nigeria. Adeola Obafemi Mobolaji. 4 Iconic animals and Basotho’s identities: the relational image of a people in selected epitaphs Taofik Olasunkanmi Adesanmi . 5 The narrative as an organisation’s DNA in strategic communication: the case of Matonjeni Hugh Mangeya. 6 Introducing the stakeholder-oriented strategic communicative control approach Mkhululi Hondo and Ernest Jakaza. 7 Sexually suggestive content in advertising: a multimodal social semiotic analysis of Mambo’s Chicken advertisements on Twitter Tambawoga C. Muchena. 8 The relationship between social media and social capital: a case of Seed Co Limited, Zimbabwe Lovemore Mutonga and Patrick Mutandwa. 9 Pursuing knowledge translation: the missing link in knowledge economies of developing countries Umali Saidi, Hazel T. Ngoshi and Bhekinkosi Ndlovu. 10 Strategic communication in sub-Saharan Africa: reappraisal of John Marston’s RACE Model of the public relations process Kingsley Chukwuemeka Izuogu, Onyekwere Okpara and Dennis Ugochukwu Omeonu. 11 A socio-cultural approach to corporate reputation management: a case of Clicks Pharmaceuticals, South Africa Caroline Makoni. 12 Research for strategic communication as a vehicle for reputation management: a case of Mugabe’s ZANU-PF Isaac Mhute. 13 Discontinuance discourses as an organisation’s strategic communication: a case of ZANU-PF Ernest Jakaza. 14 Is social media a solution to limited media space? Communicating alternative politics in Tanzania Festo Mulinda. 15 A critical discourse analysis of media landscape and political conflict in Zimbabwe from 2000 to the Mnangagwa era Esther Mavengano and Tobias Marevesa. 16 Conclusion: strategic communication in sub-Saharan Africa and its futures Ernest Jakaza, Isaac Mhute and Hugh Mangeya