Theory and Best Practices in Science Communication Training

Todd P. Newman is an assistant professor in the Department of Life Sciences Communication at the University of Wisconsin-Madison, USA where he teaches courses on science communication, strategic communication, and marketing. Newman is the co-author of Brand (2018) -- which examines the role of brand strategy in society, including scientific debates -- and previously conducted research on science communication training as a postdoctoral associate at the University of Connecticut and the Alan Alda Center for Communicating Science at Stony Brook University.

Part 1. The Scientist as a Strategic Communicator 1. Scientists, Trainers, and the Strategic Communication of Science 2. What Studies of Expertise and Experience Offer Science Communication Training 3. The Meaning of Public-Private Partnerships for Science Communication Research and Practice 4. Science Engagement and Social Media: Communicating Across Interests, Goals, and Platforms Part 2. Science Communication Training Design and Assessment 5. Training Scientists to Communicate in a Changing World 6. The Challenges of Writing Science: Tools for Teaching and Assessing Written Science Communication 7. Insights for Designing Science Communication Training from Formal Science Education: Apply the Mantra and be Explicit 8. Evaluating Science Communication Training: Going Beyond Self-Reports Part 3. Future Directions for Science Communication Training 9. Abandoning the Runaway Train: Slowing Down to Draw on Lessons Learned from Health Communication Training 10. A Metro for Science Communication: Building Effective Infrastructure to Support Scientists’ Public Engagement