Mobile Persuasion Design
Springer London Ltd (Verlag)
978-1-4471-6987-1 (ISBN)
Areas such as the environment, health, learning and happiness are explored, looking at ways of marrying people’s wants and needs to make simple, usable and desirable mobile applications. A user-centred design approach has been used, adopting user experience (UX) methods, in-depth case studies and market analysis to see what a modern user needs from their mobile application. By applying concepts like persuasion theory and information architecture, try to find ways to satisfy these needs and positively change their user habits.
In 2011, the Green, Health, and Money Machines won design awards in an international competition hosted by the International Institute for Information Design, Vienna.
Aaron Marcus, President of Aaron Marcus and Associates, Inc. (AM+A), and Editor-in-Chief Emeritus of User Experience Magazine, is a pioneer of user experience design, publisher of eight books and more than 300 articles, former “Fast Forward” column editor of Interactions for five years, and the first user-interface designer to be elected to both the HCI Academy and to the AIGA Fellows. AM+A has been in business for more than a quarter-century, providing user-centered solutions on projects ranging from start-up ventures to business applications launched by some of the largest companies in the world. AM+A has served approximately 300 clients and completed approximately 500 projects.
Foreword - Tom MacTavish. - Foreword - Ben Shneiderman.- Foreword - Peter Simlinger.- Preface.- Glossary of Key Terms.- Introduction.- The Green Machine.- The Health Machine.- The Money Machine.- The Story Machine.- The Travel Machine.- The Innovation Machine.- The Driving Machine.- The Learning Machine.- The Happiness Machine.- The Marriage Machine.- Conclusion.
| Erscheinungsdatum | 28.08.2018 |
|---|---|
| Reihe/Serie | Human–Computer Interaction Series |
| Zusatzinfo | 228 Illustrations, color; 167 Illustrations, black and white; XXXIV, 659 p. 395 illus., 228 illus. in color. |
| Verlagsort | England |
| Sprache | englisch |
| Maße | 155 x 235 mm |
| Themenwelt | Informatik ► Office Programme ► Outlook |
| Studium ► Querschnittsbereiche ► Prävention / Gesundheitsförderung | |
| Naturwissenschaften ► Biologie ► Ökologie / Naturschutz | |
| Sozialwissenschaften ► Pädagogik ► Erwachsenenbildung | |
| Schlagworte | information architecture • mobile applications • Persuasion Theory • User-centred Design • User Experience (UX) |
| ISBN-10 | 1-4471-6987-5 / 1447169875 |
| ISBN-13 | 978-1-4471-6987-1 / 9781447169871 |
| Zustand | Neuware |
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