Consumer Behaviour and Sustainable Fashion Consumption (eBook)

Dr Subramanian Senthilkannan Muthu holds PhD in Textiles Sustainability and he has over 40 books to his credit along with 80 research publications. He is well known in the field of Textiles Sustainability due to his notable contributions to the society in terms of his academic and industrial experiences. He is an editor in chief of Textiles & Clothing Sustainability Journal.

Contents 7
Analysing the Consumer Behavior Regarding Sustainable Fashion Using Theory of Planned Behavior 8
1 Introduction 9
2 Sustainability and Related Concepts 10
2.1 Sustainability Concept in Terms of Sustainable Development, Sustainable Consumption and Marketing 10
2.2 Related Concepts 11
2.3 Sustainability Concept in Fashion Business and Sustainable Fashion 13
3 The Approach of Consumers Towards Sustainability and Sustainable Fashion 15
3.1 Consumers’ Perspective 15
3.2 Companies’ Perspective 18
4 Theory of Planned Behavior 19
4.1 The Beliefs and Thoughts Lying Behind the Theory of Planned Behavior 21
4.2 Previous Studies with the Theory of Planned Behavior 24
5 The Empirical Study 30
5.1 Research Models and Hypotheses 30
5.2 Data Collection and Questionnaire 31
5.3 Sample Profile 31
5.4 Application Procedure 32
5.5 Results 33
6 Conclusion 38
References 38
Sustainable Sports Fashion and Consumption 45
1 Global Fashion Market 45
2 Global Sportswear Market 47
2.1 Compression Sportswear Market and Product 47
2.2 Sustainable Sports Fashion 53
2.3 Sustainable Seamless Compression Sportswear 56
3 Consumer Altitudes and Purchase Decision 60
3.1 Consumer Attitude 60
3.2 Factors Affecting Sportswear Purchase Decision 64
4 Sportswear Consumer Decision Process (CDP) Model 66
5 Concluding Remarks 70
References 71
The Impact of Knowledge on Consumer Behaviour Towards Sustainable Apparel Consumption 74
1 Introduction 75
2 Sustainability of Fashion and Apparel Products 75
3 Measures of Apparel Sustainability 80
4 Knowledge About Sustainability in the Apparel Industry 82
4.1 Knowledge About Environmental Issues 82
4.2 Knowledge About Social Issues 84
4.3 Knowledge of Green Brands 85
4.4 Different Sources of Knowledge About Sustainability 85
5 Emprical Study 88
5.1 Data Collection and Survey 88
5.2 Sample Profile 90
5.3 Statistical Analysis 91
5.4 Results 91
5.5 Conclusions and Implications 96
6 Recommendations for Future Study 97
References 97