Fast Fashion, Fashion Brands and Sustainable Consumption (eBook)

Dr Subramanian Senthilkannan Muthu holds PhD in Textiles Sustainability and he has over 40 books to his credit along with 80 research publications. He is well known in the field of Textiles Sustainability due to his notable contributions to the society in terms of his academic and industrial experiences. He is an editor in chief of Textiles & Clothing Sustainability Journal.

Contents 7
Fast Fashion, Fashion Brands amp Sustainable Consumption 8
1 Introduction 8
2 The Mechanics of Fast Fashion 10
3 The Influence of Social Media on Non-sustainable Consumption 12
4 Fast Fashion versus Fair Trade and Labor Practices 14
5 Buy and Borrow, Leasing and the Collaborative Consumption 16
6 Slow Fashion and the Value Chain 19
7 Conclusion 21
References 22
Fast Fashion and Sustainable Consumption 25
1 Context and Method 26
2 Sustainability, a Blurry Concept 26
2.1 An Historical Overview 26
2.2 How Do We Define Sustainability 27
3 Fast Fashion, a Trend that Become a Strategy 28
3.1 The Birth of Fast Fashion 28
3.2 From “Cogito Ergo Sum” to “Buy so You Could Be” 29
4 Fast Fashion: Can It Be Sustainable? 35
4.1 Triple Bottom Line Approach: The Definitive Quest 36
4.2 Issues in Sustainable Fashion 37
4.3 Future of Sustainability in Fast Fashion 39
5 Conclusion 40
References 41
Fashion Brands and Consumers Approach Towards Sustainable Fashion 42
1 Introduction 43
2 Forms of Sustainable Fashion 43
3 Sustainable Fashion Cycle 49
4 Gradual shift from fast fashion to slow fashion 49
5 Sustainable Fashion Brands Strategies 50
6 Consumer Awareness and Approach 53
7 Scope 56
8 Conclusion 57
References 58