Explaining Buyer Behavior

Central Concepts and Philosophy of Science Issues

Buch | Hardcover

392 Seiten

1992
Oxford University Press Inc (Verlag)
978-0-19-507108-5 (ISBN)

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This is a book applying the philosophy of the social sciences to the study of buyer behaviour. Like Why People Buy, it encompasses ideas from other disciplines such as philosophy and psychology.

Author of Why People Buy (OUP 1987)

1: Marketing Management and the Behavioral Sciences
2: Explanation
3: Causal Explanation
4: Causal Temporal Modes of Explanation
5: Teleological Explanation: Goal Ascription, Reasons, and the Rationality Principle
6: Teleological Explanation: Function Ascription
7: Explanatory Systems of Psychology
8: Explanatory Systems of Sociology
9: Emotion: A Multidisciplinary Approach
10: Understanding Consumer Actions Using Social Science Sensitizing Concepts
11: Philosophical Controversies Underlying Explanatory Systems and Methodologies
12: Research Methodology
13: Choosing Explanatory Theory: Recent Controversies in the Philosophy of Science
Discussion Questions
Name Index
Subject Index

Erscheint lt. Verlag	20.8.1992
Zusatzinfo	line drawings, tables
Verlagsort	New York
Sprache	englisch
Maße	162 x 243 mm
Gewicht	800 g
Themenwelt	Geisteswissenschaften ► Psychologie ► Verhaltenstherapie
	Naturwissenschaften
	Wirtschaft ► Allgemeines / Lexika
	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
ISBN-10	0-19-507108-5 / 0195071085
ISBN-13	978-0-19-507108-5 / 9780195071085
Zustand	Neuware