Size Matters: Why We Love to Hate Big Food - Charlie Arnot

Size Matters: Why We Love to Hate Big Food

(Autor)

Buch | Softcover
XII, 93 Seiten
2018 | 1st ed. 2018
Springer International Publishing (Verlag)
978-3-319-76465-8 (ISBN)
29,95 inkl. MwSt
Despite food being safer, more affordable and more available than at any time in human history, consumers are increasingly skeptical and critical of today's food system. In Size Matters , Charlie Arnot provides thought provoking insight into how the food system lost consumer trust, what can be done to restore it, and the remarkable changes taking place on farms and in food companies, supermarkets and restaurants every day as technology and consumer demand drive radical change. The very systems and technologies that are mistrusted by consumers are driving a revolution that empowers individual consumers to find the perfect recipe of taste and nutrition to meet their specific needs and desires. Size Matters pulls back the curtain to examine the irony, competing priorities and new realities that shape today's food system.

Charlie Arnot is recognized as a thought leader in food and agriculture. He is highly regarded as both a writer and sought-after speaker who engages audiences across the globe. Charlie has more than 25 years of experience working in communications, public relations and issues management within the food system. He is the founder and president of Look East, an employee-owned public relations consulting firm. He also serves as CEO of the Center for Food Integrity, an international non-profit organization dedicated to building consumer trust and confidence in today's food system.

Chapter1: Sowing the Seeds of Distrust.- Chapter2: Social License Revoked.- Chapter3: From A&P to Omni Shopping.- Chapter4: From Famine to Feast.- Chapter5: How to Make Money by Doing What's Right.- Chapter6: Brands as Agents of Change.- Chapter7: Military, Social Media and Meal Time.- Chapter8: Dinner Without Dogma.

Erscheinungsdatum
Zusatzinfo XII, 93 p. 8 illus., 7 illus. in color.
Verlagsort Cham
Sprache englisch
Maße 155 x 235 mm
Gewicht 178 g
Themenwelt Sachbuch/Ratgeber Natur / Technik
Naturwissenschaften Biologie
Technik Lebensmitteltechnologie
Weitere Fachgebiete Land- / Forstwirtschaft / Fischerei
Schlagworte big agriculture • Big Food • consumer demand • food industry • Food System • public perception
ISBN-10 3-319-76465-9 / 3319764659
ISBN-13 978-3-319-76465-8 / 9783319764658
Zustand Neuware
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