Handbook of Research Methodologies and Design in Neuroentrepreneurship
Edward Elgar Publishing Ltd (Verlag)
978-1-78536-503-4 (ISBN)
Expert contributors include concrete examples of new ways to conduct research in their contributions, which have the potential to shed light onto areas such as decision making and opportunity recognition and allow neuroentrepreneurs to ask different, perhaps better, questions than ever before. This Handbook also presents current thinking and examples of pioneering work, serves as a reference for those wishing to incorporate these methods into their own research, and provides several helpful discussions on the nature of answerable questions using neuroscience techniques.
Neuroentrepreneurship is an important, emerging field for neuroscientists and entrepreneurship scholars alike. For the former audience, this book presents concrete research questions and entrepreneurship applications; for the latter, it serves as a primer and introduction to neuroscientific methods. Graduate students studying entrepreneurship, and practitioners who are keen to promote innovation and entrepreneurial skills in their leadership, will also find this Handbook to be of interest.
Contributors include: W. Becker, C. Bellavitis, M.C. Boardman, M. Colosio, C. Couffe, M. Day, P.M. de Holan, A.A. Gorin, S. Guillory, N. Krueger, A. Passarelli, V. Pérez-Centeno, C. Reeck, L. Schjoedt, K.G. Shaver, A. Sud, T. Treffers, M.K. Ward
Edited by Mellani Day, Dean, Mary C. Boardman, Affiliate Faculty, Business and Technology Division, College of Adult and Graduate Studies, Colorado Christian University and Norris F. Krueger, Senior Research Fellow, School of Advanced Studies, University of Phoenix, US
Contents:
Preface
1. Introduction
Mellani Day, Mary C. Boardman and Norris Krueger
Part I Neuroscience Principles, Techniques and Tools
2. Brain-Driven Entrepreneurship Research: A Review and Research Agenda
Víctor Pérez-Centeno
3. Human Psychophysiological and Genetic Approaches in Neuroentrepreneurship
Marco Colosio, Cristiano Bellavitis and Alexei A. Gorin
4. Unpacking Neuroentrepreneurship: Conducting Entrepreneurship Research with EEG Technologies
Pablo Martin De Holan and Cyril Couffe
5. A Brief Primer on Using Functional Magnetic Resonance Imaging (fMRI) in Entrepreneurship Research
M. K. Ward, Crystal Reeck and William Becker
6. Experimental Methodological Principles for Entrepreneurship Research Using Neuroscience Techniques
Víctor Pérez-Centeno
Part II Neuroscience Applications - Entrepreneurial Judgement, Decision-Making and Cognition
7. Entrepreneurial Return on Investment through a Neuroentrepreneurship Lens
Mellani Day and Mary C. Boardman
8. The Cognitive Neuroscience of Entrepreneurial Risk: Conceptual and Methodological Challenges
Kelly G. Shaver, Leon Schjoedt, Angela Passarelli and Crystal Reeck
9. A Few Words about Entrepreneurial Learning, Training and Brain Plasticity
Aparna Sud
10. A Few Words about Neuro-experimental Designs for the Study of Emotions and Cognitions in Entrepreneurship
Theresa Treffers
11. Which Tool Should I Use? Neuroscientific Technologies for Brain-Driven Entrepreneurship Researchers
Víctor Pérez-Centeno
12. A Few Words about What Neuroentrepreneurship Can and Cannot Help Us With
Sean Guillory, Mary C. Boardman and Mellani Day
Index
| Erscheinungsdatum | 01.02.2018 |
|---|---|
| Reihe/Serie | Research Handbooks in Business and Management series |
| Verlagsort | Cheltenham |
| Sprache | englisch |
| Maße | 156 x 234 mm |
| Themenwelt | Schulbuch / Wörterbuch ► Lexikon / Chroniken |
| Naturwissenschaften ► Biologie ► Humanbiologie | |
| Naturwissenschaften ► Biologie ► Zoologie | |
| Wirtschaft ► Betriebswirtschaft / Management ► Planung / Organisation | |
| Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management | |
| ISBN-10 | 1-78536-503-7 / 1785365037 |
| ISBN-13 | 978-1-78536-503-4 / 9781785365034 |
| Zustand | Neuware |
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