Evolution 2.0

Perry Marshall is an author, speaker, engineer, and world-renowned business consultant in Chicago. With a decade of research, he brings a fresh perspective to the 150-year-old evolution debate. Bill Gates of Microsoft and the founders of Google revolutionized software and the Internet through their status as outsiders. Similarly, this book harnesses a communication engineer's outsider's perspective to reveal a century of unrecognized research and discoveries. Evolution 2.0 resolves the conflict between Darwin and Design, opening new avenues of science research and raising tantalizing new questions. Perry's work in digital communications, control systems, acoustics, and e-commerce bring practical insight to questions about nature and science. His books include 80/20 Sales and Marketing, Ultimate Guide to Google AdWords, and Industrial Ethernet. He has a degree in Electrical Engineering. He's consulted in over 300 industries, from computer hardware and software to health care and finance.

Contents

Introduction
The Young Earth Creationist and his Curious Daughter
The Road to Code

Part I: Evolving My Religion
Chapter 1: "Bro, I'm Losing My Religion"
Chapter 2: Evolution: Truth or Fiction?
Chapter 3: Confessions of a Science Geek

Part II: The Neo-Darwinist Dilemma
Chapter 4: Pity the Fruit Fly: Testing Randomness
Chapter 5: Eureka! Information Theory!
Chapter 6: Russian Dolls: How Information Stacks Up
Chapter 7: Why The Genetic Code Is a Code, Not Merely Like a Code
Chapter 8: Code First, Evolution Second
Chapter 9: Let?s Make Some Noise about Noise: Dispelling Random Mutations Once and for All
Chapter 10: How Do We Fix Evolution?

Part III: How Evolution Really Works
Chapter 11: Blade #1: Transposition, The 70-Year-Old, Nobel Prize Winning Discovery Nobody Talks About
Chapter 12: Blade #2: Horizontal Gene Transfer, The Generous Gene
Chapter 13: How Smart Is a Cell, Really?
Chapter 14: Blade #3: Epigenetics: How Parents Pass Learned Traits to Their Kids
Chapter 15: Blade #4: Symbiogenesis: Evolution as Cooperation
Chapter 16: Blade #5: Genome Duplication: Evolution at Lightning Speed
Chapter 17: Why Is Neither Side Telling You the Whole Story?

Part IV: Evolution 2.0 and the Language of Cells
Chapter 18: Curious George and the Blog Spam Theory of Evolution
Chapter 19: Fluent in "Cellese," DNA Is a Language
Chapter 20: Irreducible Complexity Made Simple

Part V: Origin of Information: The Quest
Chapter 21: Origin of Life: Can I Get a Straight Answer from Anybody?
Chapter 22: Fistfight on the #1 Atheist Website in the World
Chapter 23: Information: The Ten-Million-Dollar Question

Part VI: Evolution 2.0 and Its Implications for Science
Chapter 24: Beyond "God of the Gaps": A New Paradigm for Biology
Chapter 25: Applied Evolution I: Which Teaches Us More? Darwinism versus Evolution 2.0
Chapter 26: Applied Evolution II: Technologies from Better Evolution Research

Part VII: Evolution 2.0 and Its Implications for Faith
Chapter 27: The Real Reason People Don't Believe Evolution, and Why That Can Finally Change
Chapter 28: On the Shoulders of Giants: When Men of Science Were Also Men of Faith
Chapter 29: Why So Much Pain and Suffering in the World?

Conclusion
Chapter 30: Brother Bryan Comes Around
Chapter 31: "Why Should I Care and What Should I Do?"

You?ve Reached the End of My Story. You Still Might Want to Read Further. Here's Why.
Appendix 1: All About Randomness
Appendix 2: Genesis 2.0
Appendix 3: Recommended Books
Appendix 4: The Origin of Information: How to Solve It and Win the Evolution 2.0 Prize

Bibliography
Acknowledgments
About the Author