Cultural Heritage Tourism
Rowman & Littlefield (Verlag)
978-1-4422-7883-7 (ISBN)
Every place has a story to tell, often found in historic sites or cultural traditions of the people who settled or currently live in a community, city, region or state. When these stories and places are shared with visitors, this activity becomes what is known as cultural heritage tourism. Success and sustainability in this growing industry segment requires careful planning and adequate resources. Cultural Heritage Tourism: Five Steps for Success and Sustainability provides detailed instruction through a proven five-step process to help planners, managers and community leaders attract visitors and their spending to your cultural heritage site, attraction, event or destination. Learn how to assess, plan for, develop, market, fund, manage, and measure cultural heritage for growth and sustainability. Refer to the best practices and case studies from across the country as examples for replication and reference. Use the sample documents and resource lists to jumpstart your cultural heritage tourism program, and monitor and measure the efforts. This book walks you through every step, from inception to evaluation.
Cheryl Hargrove, the National Trust for Historic Preservation’s first director of heritage tourism, has consulted in all 50 states and more than 10 countries to help destinations and organizations plan for, develop, and market authentic experiences for visitors and residents alike. Frequently tapped to speak at conferences and workshops, Hargrove draws on more than 25 years experience in this industry segment. She holds a Masters in Tourism Administration from The George Washington University, a Bachelors of Arts in Journalism from the University of Georgia, and is an associate member of the Society of American Travel Writers.
List of Illustrations
List of Tables
Foreword
Preface
Acknowledgements
Chapter 1: Cultural Heritage Tourism as a Sustainable Economic Development Strategy
Step 1: Analyze the Potential
Chapter 2: Identifying and Assessing Local Culture and Heritage
Chapter 3: Understanding Visitor Needs and Expectations
Chapter 4: Determining Visitor Readiness
Step 2: Plan and Engage
Chapter 5: Engaging Diverse Stakeholders
Chapter 6: Establishing a Vision and Plan for Sustainability
Chapter 7: Setting Policies and Procedures to Preserve and Protect Integrity
Step 3: Develop Authentically
Chapter 8: Developing and Enhancing Experiences
Chapter 9: Telling Your Story
Chapter 10: Funding Your Focus
Step 4: Market for Positive Impact
Chapter 11: Marketing to Visitors
Step 5: Manage for Growth and Sustainability
Chapter 12: Managing for Consistency, Quality, and Sustainability
Chapter 13: Delivering Valued Cultural Heritage Experiences
Chapter 14: Measuring the Impact of Cultural Heritage Tourism
Chapter 15: Collaborations for Success
Resources and References
Resources and References
Glossary of Terms and Acronyms
Bibliography
About the Author
Index
| Erscheinungsdatum | 18.05.2017 |
|---|---|
| Reihe/Serie | American Association for State and Local History |
| Verlagsort | Lanham, MD |
| Sprache | englisch |
| Maße | 176 x 254 mm |
| Gewicht | 812 g |
| Themenwelt | Naturwissenschaften ► Biologie ► Ökologie / Naturschutz |
| Technik ► Bauwesen | |
| Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management | |
| ISBN-10 | 1-4422-7883-8 / 1442278838 |
| ISBN-13 | 978-1-4422-7883-7 / 9781442278837 |
| Zustand | Neuware |
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