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ECO-Innovations in Emerging Markets

Analyzing Consumer Behaviour and Adaptability

Pavel Reyes-Mercado (Autor)

Buch | Softcover

131 Seiten

2016 | 2016 ed.
Palgrave Macmillan (Verlag)
978-1-349-93331-0 (ISBN)

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Through a comprehensive analysis of cognitive factors and eco-innovation attributes, this book provides an understanding into why and how renewable energy technologies are adopted in an emerging market. Drawing on theories such as theory of reasoned action and theory of planned behaviour, Eco-Innovations in Emerging Markets proposes an extended cognitive model to analyse consumer behaviour in this area. Through the use of advanced statistical techniques such as Partial Least Squares, the book presents empirical data and discusses the implications they pose for policy makers and corporate managers.

Pavel Reyes-Mercado is a Professor at Anahuac University, Mexico, where his research focuses upon entrepreneurship, consumer behaviour, and the adoption of technological innovations. Pavel also has industry experience at companies such as Alcatel, Coca Cola and HSBC Bank, and is also a member of the Academy of Marketing Science, and the American Marketing Association.

Introduction.- Chapter 1 Macro perspectives of Eco-Innovations.- Chapter 2 Research Foundations: Retrospects and Prospects.- Chapter 3 Research Model.- Chapter 4 Research Approach.- Chapter 5 Unveiling Consumer's Insights.- Chapter 6 Driving Change: Converging Business and Policy.- Chapter 7 Challenges Ahead.- Appendices.

Erscheinungsdatum	11.05.2016
Zusatzinfo	17 black & white illustrations, 1 colour illustrations, biography
Verlagsort	Basingstoke
Sprache	englisch
Maße	148 x 210 mm
Themenwelt	Naturwissenschaften ► Biologie ► Ökologie / Naturschutz
	Technik ► Elektrotechnik / Energietechnik
	Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
	Wirtschaft ► Volkswirtschaftslehre ► Mikroökonomie
Schlagworte	consumer • Ecology • Globalization • sustainability • Technology
ISBN-10	1-349-93331-7 / 1349933317
ISBN-13	978-1-349-93331-0 / 9781349933310
Zustand	Neuware