Environmental Communication. Second Edition - Richard R. Jurin, Donny Roush, K. Jeffrey Danter

Environmental Communication. Second Edition

Skills and Principles for Natural Resource Managers, Scientists, and Engineers.
Buch | Softcover
310 Seiten
2014 | 2nd ed. 2010
Springer (Verlag)
978-94-017-8083-4 (ISBN)
160,49 inkl. MwSt
Here is an essential guide for communicating complex information to groups not familiar with scientific material. It addresses the entire process, from message planning, audience analysis and media relations to public speaking.
Environmental professionals can no longer simply publish research in technical journals. Informing the public is now a critical part of the job. Environmental Communication demonstrates, step by step, how it’s done, and is an essential guide for communicating complex information to groups not familiar with scientific material. It addresses the entire communications process, from message planning, audience analysis and media relations to public speaking - skills a good communicator must master for effective public dialogue. Environmental Communication provides all the knowledge and tools you need to reach your target audience in a persuasive and highly professional manner.


"This book will certainly help produce the skills for environmental communications sorely needed for industry, government and non-profit groups as well as an informed public". Sol P. Baltimore, Director, Environmental Communications and Adjunct faculty, Hazardous Waste management program, Department of Chemical Engineering, College of Engineering, Wayne State University, Detroit, Michigan.


"All environmental education professionals agree that the practice of good communications is essential for the success of any program.  This book provides practical skills for this concern". Ju Chou, Associate Professor, Graduate Institute of Environmental Education National Taiwan Normal University Taipei, Taiwan

Principles of Environmental Communication.- Understanding the World Around Us.- Communicating About the Environment.- Developing Your Environmental Literacy.- Investigating Environmental Issues.- Communication Planning.- Planning Environmental Communications.- Analyzing Your Audience.- Evaluating Your Messages’ Effects.- Characterizing the Mass Media.- Highlighting Useful Media.- Skills Building and Practical Applications.- Grouping Together Well.- Differing Ways of Thinking and Doing.- Communicating Across Cultures.- Speaking to an Audience.- Communicating Without Words.- Using Visual Aids.- Dealing with the News Media.- Managing Conflict.- Communicating About Risk.- Learning from Marketing and Public Relations.- Walking the Talk of Green Business and Sustainability.

Erscheint lt. Verlag 7.11.2014
Zusatzinfo XXIII, 310 p.
Verlagsort Dordrecht
Sprache englisch
Maße 155 x 235 mm
Themenwelt Sachbuch/Ratgeber Natur / Technik Natur / Ökologie
Mathematik / Informatik Informatik Netzwerke
Studium Querschnittsbereiche Klinische Umweltmedizin
Naturwissenschaften Biologie Ökologie / Naturschutz
Naturwissenschaften Geowissenschaften
Technik Umwelttechnik / Biotechnologie
Wirtschaft Betriebswirtschaft / Management Planung / Organisation
Wirtschaft Betriebswirtschaft / Management Unternehmensführung / Management
ISBN-10 94-017-8083-8 / 9401780838
ISBN-13 978-94-017-8083-4 / 9789401780834
Zustand Neuware
Haben Sie eine Frage zum Produkt?
Mehr entdecken
aus dem Bereich
The New Science of the Microbiome

von James Kinross

Buch | Softcover (2024)
Penguin Life (Verlag)
13,70