Visual Communication (eBook)

Preface to Handbooks of Communication Science series 5
Part I 13
Introduction 15
Part II 33
1 The cognitive semiotics of the picture sign 35
2 Relevance Theory as model for analysing visual and multimodal communication 63
3 Military hardware as affective objects: Towards a social semiotics of militainment television 83
4 Foucauldian discourse analysis: Photography and the social construction of immigration in the Greek national press 103
5 Linguistic fetish: The sociolinguistics of visual multilingualism 147
6 Sex and Race go Pop 165
7 The visual semiotics of Tarot images: A sociocultural perspective 185
8 Colour language hierarchy 207
9 Applying psychological theory to typography: is how we perceive letterforms special? 227
10 Toys or the rhetoric of children’s goods 255
11 Visual Aspects of British Tabloid Newspapers: ‘Image Crowding Out Rational Analysis’? 273
12 British press photographs and the misrepresentation of the 2011 ‘uprising’ in Libya: A Content Analysis 293
13 Looking for what counts in film analysis: A programme of empirical research 313
14 In the eye of the beholder: Visual communication from a recipient perspective 343
15 Questioning bohemian myth in Weimar Berlin: Reinterpreting Jeanne Mammen and the artist function through her illustrations Der Maler und sein Modell ‘The Painter and his Model’ (1927) 369
16 A multimodal lens on the school classroom 399
17 Celebrating and critiquing “past” and “present”? The intersection between nostalgia and public service discourses in BBC1’s Ashes to Ashes 417
Part III 439
18 Ally Sloper, Victorian comic book hero: interpreting a comedy type 441
19 Visual Communication in the Theatre 457
20 Analysing impossible pictures: Computer generated imagery in science documentary and factual entertainment television 475
21 Reading the Fenian photographs: A historically and culturally located study 495
22 Interpretation, representation and methodology: Issues in computer game analysis 513
23 The art of voice: The voice of art – understanding children’s graphicnarrative- enactive communication 529
24 The political values embedded in a child’s toy: The case of “Girl Power” in the Brazilian doll Susi 551
25 The role of images in social media analytics: A multimodal digital humanities approach 577
26 From static to dynamic: The changing experience of fashion imagery 601
27 The de-humanization of Palestinians in Israeli school books: a multimodal analysis of layout, intertextuality and reading paths 615
28 Visual communication in tourism research: Seoul destination image 637
29 Thinking visuals: What the challenges of architectural representation can tell us about visual communication 657
30 Visual communication in animals: Applying a Portmannian and Uexküllian biosemiotic approach 671
31 The importance of Murals during the Troubles: Analyzing the republican use of wall paintings in Northern Ireland 689
32 Transforming art and visual anthropology: Imitation, innovation and inspiration in two Japanese art museums 709
33 Emotion ekphrasis: representation of emotions in children’s picturebooks 723
34 ‘ The Ocular Proof ?’: Television news and the pursuit of reality 741
Biographical sketches 757
Index 767