Business Management for the Equine Industry (eBook)

Written by a team of consultants who combine modern business
knowledge with decades of direct experience of working in the
equine industry, this book bridges the gap between modern business
theory and equine business practice. After providing overviews of
the equestrian industry and the livery sector as a detailed
example, Part I (Assessing a Business) sets out how to access the
business environment, externally, competitively and with regard to
its internal resources.

Part 2 (Management) goes on to deal with resource management and
how to go about strategic planning and marketing, concluding with
an overall Business Plan. Part 3 sets out a series of case
histories to illustrate the principles as discussed in Part 1 and
2.

No other book applies a truly modern business approach to equine
enterprise.

The Authors

Sharon Eastwood, Anne-Lise Riis Jensen and Anna Jordon work
together at Dark Horse Consultancy, a team of equine business
consultants offering a wide range of advice and services to the
industry.

Also available:

Horse and Stable Management

Fourth Edition

Jeremy Houghton Brown, Sarah Pilliner and Zoe Davies

1 4051 0007 9

978 14051 0007 6

Teaching Jumping

Jane Houghton Brown

0 632 04127 7

978 0632 04127 5

Horse Nutrition and Feeding

Second Edition

Sarah Pilliner

0 632 05016 0

978 0632 05016 1

Equine Science

Second Edition

Sarah Pilliner and Zoe Davies

1 4051 1944 6

978 14051 1944 3

Introduction to Horse Biology

Zoe Davies

1 4051 2162 9

978 14051 2162 0

Horse Business Management

Third Edition

Jeremy Houghton Brown

0 632 05826 9

978 0632 05826 6