The Gospel of Sustainability - Monica M. Emerich

The Gospel of Sustainability

Media, Market and LOHAS
Buch | Hardcover
256 Seiten
2011
University of Illinois Press (Verlag)
978-0-252-03642-2 (ISBN)
123,45 inkl. MwSt
The interlocking roles of media, marketplace, and sustainability
From organic produce and clothing to socially conscious investing and eco-tourism, the lifestyles of health and sustainability, or LOHAS, movement encompasses diverse products and practices intended to contribute to a more sustainable lifestyle for people and the planet. In The Gospel of Sustainability, Monica M. Emerich explores the contemporary spiritual expression of this green cultural shift at the confluence of the media and the market. This is the first book to qualitatively study the LOHAS marketplace and the development of a discourse of sustainability of the self and the social and natural worlds. Emerich draws on myriad sources related to the notions of mindful consumption found throughout the LOHAS marketplace, including not just products and services but marketing materials, events, lectures, regulatory policies, and conversations with leaders and consumers. These disparate texts, she argues, universally project a spiritual message about personal and planetary health that is in turn reforming capitalism by making consumers more conscious.

Monica M. Emerich is a faculty member at the Sustainable Practices Program at the University of Colorado and a research affiliate with the Center for Media, Religion and Culture at the University of Colorado.

Preface; Introduction: The Business of Consciousness Methodology; Terminology: LOHAS as Marketplace, Culture, Movement and Discourse; Methods; A Short Tour of the Book One: Neither Mainstream or Alternative: LOHAS at the Crossroads; The New Battleground of Values A Look Back at Events: the History of LOHAS; "No More New Age!" Two: Healing the Self to Heal the World; From New Thought to Quantum Physics: Self-Healing Spiritualities; LOHAS in the Positive Thinking Tradition Three: A Vision of Health: Self, Society and the Natural World; The Ideology of Health Healing the Division between Nature and Human Four: Apologies, Redemption and Repair; Repairing The "Consequences of Modernity"; Reworking Desire Five: LOHAS, Social Reform and Good Capitalism; Success and the LOHASian; Good Capitalism, Bad Capitalism Six: Mindful Consumption; The LOHAS "Middle Way"; Spiritualizing Consumption, Consuming Spirituality; Evangelizing LOHAS: Media, Spirituality and Culture; LOHAS: A Spirituality of Sustainability Seven: The Collective Conscience; LOHAS Communities; Class Issues, Taste and Distinction in LOHAS Conclusion Toward an Integrative Spirituality of Sustainability; Rationality and a "Reflexive Spirituality"; Spreading the Word Works Cited

Verlagsort Baltimore
Sprache englisch
Maße 152 x 229 mm
Themenwelt Sachbuch/Ratgeber Gesundheit / Leben / Psychologie
Naturwissenschaften Biologie Ökologie / Naturschutz
Sozialwissenschaften Kommunikation / Medien
Wirtschaft Allgemeines / Lexika
ISBN-10 0-252-03642-5 / 0252036425
ISBN-13 978-0-252-03642-2 / 9780252036422
Zustand Neuware
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