Industrial Tourism

Both city and enterprise have an interest in industrial tourism development, but how can it be organized in such a way that the benefits outweigh the costs for both? By analyzing case studies of Wolfsburg, Cologne, Pays de la Loire, Turin, Shanghai and Rotterdam, this book provides an insight into the experiences of industrial tourism development in cities.

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Industrial tourism presents opportunities, both in terms of income and as a tool of management, for individual firms who open their doors - and consequently their local regions - to the public. But how can these opportunities be organised in a way that enables both the city and the enterprise to take advantage? This book analyzes the conditions for successful industrial tourism development using case studies of Wolfsburg, Cologne, Pays de la Loire, Turin, Shanghai and Rotterdam, and makes astute recommendations for cities and companies with ambitions in this field.