From Silence to Voice

Bernice Buresh writes and lectures on health care, nursing, and the media. She has been a reporter for the Milwaukee Sentinel, a correspondent and bureau chief for Newsweek, a professor of journalism at Boston University, and an adjunct professor of American Studies at Brandeis University. Suzanne Gordon is Visiting Professor at the University of Maryland School of Nursing and was program leader of the Robert Wood Johnson-funded Nurse Manager in Action Program. She is the author of Life Support and Nursing against the Odds, coauthor of Beyond the Checklist, From Silence to Voice, and Safety in Numbers, editor of When Chicken Soup Isn't Enough, and coeditor of First, Do Less Harm and The Complexities of Care, all from Cornell.

Introduction PART I: SILENT NO MORE 1. Ending the Silence 2. Creating a Voice of Agency 3. Presenting Yourself as a Nurse 4. Tell the World What You Do 5. Creating Anecdotes and Arguments PART II: COMMUNICATING WITH THE MEDIA AND THE PUBLIC 6. How the News Media Work 7. Reaching Out to the News Media 8. Working with Public Relations Professionals 9. Constructing Campaigns that Work 10. In Your Own Voice: Letters to the Editor, Op-Eds, and Blogs 11. Appearing on Television and Radio 12. Promoting Nursing Research 13. Conclusion References Index