Health Promotion Planning

Jean Marie S. Place is Associate Professor of Health Science at Ball State University. Her research and teaching areas include women’s health, maternal and child health, substance abuse and global health. She received her Doctorate in Health Promotion, Education, & Behavior from the University of South Carolina. Her community-based research focuses on addressing root causes of substance use disorder such as adverse childhood experiences and trauma. Jonel Thaller earned a Master’s and Doctoral degree in Social Work from Arizona State University. She is currently an Associate Professor of Social Work at Ball State University where she teaches coursework related to program evaluation and human behavior in the social environment. She also supervises social work students in community-based practicums within public health organizations and works closely with several prevention, treatment, and recovery programs that address substance use disorders. Scott S. Hall is a professor of family science in the department of Early Childhood, Youth, and Family Studies at Ball State University. He earned a Masters degree in Marriage and Family Therapy at the University of Nebraska-Lincoln and a Doctorate degree in Family Studies at Purdue University. He has taught various courses related to program planning, including grant writing and research methods, family stressors and crisis, and family relations, and has been involved with community-based programs related to foster care, suicide, and substance use disorders.

Note to Instructors ix

Foreword xi

Acknowledgments xiii

Introduction 1

One: Community Health Needs Assessment: Collecting Data to Inform Interventions 17

Two: Fatality Review Board: Identifying Risk Factors for Poor Health Outcomes 30

Three: Maternal Treatment Program: Using Consumer Analysis to Target a Specific Segment of the Population 44

Four: Recovery Ride and Rally: Event Planning and Process Improvement 60

Five: Red Ribbon Week: Raising Support to Change Community Norms 74

Six: The Wise Program: Social Marketing Strategies to Promote Health Education Interventions 88

Seven: Peer-run Warmline: Managing and Evaluating a Health Communication Program 103

Eight: An Interprofessional Symposium: Recruiting Planning Committee Members and Setting Measurable Goals and Objectives 120

Nine: Recovery Café: Building an Environmental Change Strategy for Positive Health Outcomes 133

Ten: Grassroots Community Organizing: Assessing Readiness for Change 149

Eleven: Trauma-informed Care: Creating Health Communication Campaigns for Public Awareness 165

Twelve: Working with External Vendors: Knowing What to Look for 178

Thirteen: Working with Volunteers: Learning Management Skills 184

Fourteen: Working Across Institutions: Sharing Knowledge on Substance Use Disorders 192

Index 200