The Rules of Contagion (eBook)

Essential reading to truly process the pandemic

Illuminating ... Coronavirus has prompted hot-headed public and media reaction; this book offers comfort in the form of cold, hard facts.

An impressively fluent, fascinating and accessible introduction to how epidemics, trends, behaviours and ideas start, spread - and end ... a work of contemporary relevance that Malcolm Gladwell devotees would enjoy.

Astonishingly bold

Perfect timing

Popular science at its best ... sparkling and clear. The subject is deeply fascinating and highly relevant ... Once you have read it, you will want to make sure others read it too.

This is a hell of a moment for a book like this to come out ... the principles of contagion, which, Kucharski argues, can be applied to everything from folk stories and financial crises to itching and loneliness, are suddenly of pressing interest to all of us.

Adam Kucharski [is] fast becoming a key voice of reason in the media circus surrounding the virus ... Here he gives a clear, calm, historical overview of the mathematical ideas at the forefront of our pandemic response, where they came from and how well they stand up when you put them to the test.

It is hard to imagine a more timely book ... much of the modern world will make more sense having read it.

Lively, intriguing and elegant