The Business of Healthcare Innovation -

The Business of Healthcare Innovation

Lawton Robert Burns (Herausgeber)

Buch | Hardcover
518 Seiten
2020 | 3rd Revised edition
Cambridge University Press (Verlag)
978-1-108-47944-8 (ISBN)
155,85 inkl. MwSt
This updated third edition offers a comprehensive and comparative analysis of the technologies fueling the major life-enhancing improvements in healthcare globally, including the ingredients for their successful development and commercialisation. Based on solid research, it focuses on practical business strategy issues for executives and students.
The tech sectors are the least understood portion of the healthcare system, but the ones that supply most of the innovation in healthcare services and generate most revenue. Fully updated for this third edition, The Business of Healthcare Innovation is a wide-ranging analysis of business models and trends in the tech sectors of the healthcare industry. It provides a thorough overview of and introduction to the innovative sectors that fuel improvements in healthcare: pharmaceuticals, biotechnology, life science startups, medical devices and information technology. For each sector, the book examines the trends in scientific innovation, the science behind that innovation, the business and revenue models pursued to commercialize that innovation, the regulatory constraints within which each sector must operate and the growing issues posed by activist payers and consumers. From a combination of academic and industry perspectives, the authors show why healthcare sectors are such an important source of growth in any nation's economy.

Lawton Robert Burns, Ph.D., is the James Joo-Jin Kim Professor Health Care Management, Director of the Wharton Center for Health Management and Economics, and the Co-Director of the Vagelos Program in Life Sciences and Management at the Wharton School, University of Pennsylvania. He has conducted research on the tech sectors in healthcare for the past two decades, covering pharmaceuticals, biotechnology, medical devices, medical-surgical supplies and information technology. He teaches executives and is a regular expert witness in litigation involving these sectors.

1. Product suppliers in the health care value chain Lawton Robert Burns; 2. The pharmaceutical sector Richard T. Evans and Scott Hinds; 3. The biotechnology sector – therapeutics Cary G. Pfeffer; 4. New venture creation in biotechnology Jason Rhodes and Lawton Robert Burns; 5. The medical device sector Kurt H. Kruger and Max A. Kruger; 6. Financing medtech innovation Justin Klein; 7. The healthcare information technology sector Adam C. Powell and John Glaser.

Erscheinungsdatum
Zusatzinfo Worked examples or Exercises; 4 Halftones, black and white; 192 Line drawings, black and white
Verlagsort Cambridge
Sprache englisch
Maße 180 x 253 mm
Gewicht 1030 g
Themenwelt Medizin / Pharmazie Gesundheitswesen
Wirtschaft Betriebswirtschaft / Management Unternehmensführung / Management
ISBN-10 1-108-47944-8 / 1108479448
ISBN-13 978-1-108-47944-8 / 9781108479448
Zustand Neuware
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