Semiotics of Animals in Culture

Dario Mangano is Associate Professor of Semiotics and Semiotics of Advertising in the University of Palermo (Italy), Department of Cultures & Society. He also teaches Semiotics of Food and a Laboratory in Food Advertising in the University of Gastronomic Sciences of Pollenzo. His research interests include Semiotics of Design and Food Design, Semiotics of Advertising and Branding. Among his books: Che cos'è il food design (What food design is) (Carocci, 2014), Ikea (Doppiozero, 2014), Archeologia del contemporaneo (Archaeology of contemporary) (Nuova Cultura, 2010) and Semiotica e design (Semiotics and design) (Carocci, 2008). Gianfranco Marrone is full Professor of Semiotics in the University of Palermo (Italy), Department of Cultures & Society. He also teaches Communication and languages of gastronomy in the University of Gastronomic Sciences of Pollenzo, and Semiotics at IULM (Milan). His research interests include Mass-Media Studies, Aesthetics and Literary Theory from a Semiotic perspective. His research in the field of Semio-Aesthetics primarily deals with the nexus between signification and perception. His most recent works have made an innovative contribution to the fields of socio-semiotics applied to food, brand, cities, journalism, space, politics, advertisement, fashion, and TV. Selected publications in English: The Invention of the Text, London, Mimesis international 2014; Ludovico's Cure. On Body and Music in A Clockwork Orange, Toronto, Legas 2009.

Introduction: Towards Zoosemiotica 2.0.- Part1: Animal as Food, Food for Animals. Chapter1. When To Eat Meat? Towards A Diet Of Caring.- Chapter2. Anti-Speciesist Rhetoric.- Chapter3. Aesthetics of Nutrition, Ethics of Animality: the Packaging of Vegan and Vegetarian Products in the Italian Organised Distribution Market.- Chapter4. Forms of Animality: The Dog.- Chapter5.Pet Food Communication: Notes on the Crisis of Naturalism.- Chapter6. Cat Cafés and Dog Restaurants.- Chapter7. The Birth of a Pet? The Rabbit.- Part 2: Animals in the Texts, Texts as Animals. Chapter8. Bestiality: Animal Cultures.- Chapter9. On the Logic of Animal Umwelten:The Animal Subjective Present, or Zoosemiotics of Choice and Learning.- Chapter10  Of Men, Dogs and Bears. Communication in the Wilderness.- Chapter11. The Mixted Category Human-Animal in New Anthropology and in the Arts.- chapter12. The "Morally Abandoned Child" and the"Inner Savage".- Chapter13. Frank and Johnny and Evie. Ontological shifts in a J.R. Ackerley novel.- Chapter14. The human-animal relationship and the musical metaphor in The Great Animal Orchestra by Bernie Krause.