Best Practices in Hospitality and Tourism Marketing and Management (eBook)

Ana María Campón-Cerro is university professor at the Department of Business Management and Sociology, School of Business, Finance and Tourism, University of Extremadura, Spain. She achieved her PhD at the University of Extremadura with International Mention and was awarded with the Extraordinary PhD Award. She teaches Market Research and has participated in conferences in universities of Spain, Portugal, United Kingdom and Italy. She has taken part in several projects and congresses, and she is the author of various papers in Spanish and international journals, books and chapters in collective works. Her research interests include relationship marketing, tourism destination image and branding, rural tourism, agritourism, gastronomic tourism, olive oil tourism and quality of life, among others. She is a member of MARKETUR Research Group (Tourism Marketing and Management Research Group).José Manuel Hernández-Mogollón is university professor at the Department of Business Management and Sociology, School of Business, Finance and Tourism, University of Extremadura, Spain. He holds a PhD in Economics and Business Management.  He is teacher of Tourism Marketing and coordinator of the Master of Tourism in the same University. He has participated as a teacher in Masters and conferences in universities of Spain, Portugal, France, Italy and Colombia. He has contributed in several projects and congresses, and published various papers in Spanish and international journals, books and chapters in collective works. His research interests include rural tourism, agritourism, slow tourism, quality of life, image and branding destination, gastronomic tourism, olive oil tourism, and relationship marketing, among others. He is the coordinator of MARKETUR Research Group (Tourism Marketing and Management Research Group). José Antonio Folgado-Fernández is university professor in the Department of Financial Economics and Accounting, School of Business, Finance and Tourism, University of Extremadura, Spain. Prior to his academic career, he worked in managing several service companies. He achieved his PhD at the University of Extremadura with European Mention and was given a PhD Extraordinary Award. He has participated in many conferences in Spanish, Portuguese and Italian universities. He has been involved in several projects and congresses. He has published several papers in specialized journals and is also reviewer of international journals. His research is focused on tourism events, branding and destination management, gastronomic tourism, olive oil tourism and quality of life, among others. He is a member of MARKETUR Research Group (Tourism Marketing and Management Research Group).

Part I. Introduction.- Chapter 1. Quality of Life (QOL) in Hospitality and Tourism Marketing and Management: an Approach to the Research Published in High Impact Journals (Ana María Campón-Cerro).- Part II. Quality of Life in Tourism and its Impact on Local Community.- Chapter 2. Tourism Marketing as a Tool to Improve Quality of Life among Residents (Natalia Vila – Lopez).- Chapter 3. What is the Nature of the Relationship between Tourism Development and the Quality of Life of Host Communities? (Eunju Woo).- Chapter 4. Tourism Development as a Resident-Tourist Exchange Process. An Economic Theoretic Interpretation (Salvatore Bimonte).- Chapter 5. An Exploration of Links between Levels of Tourism Development and Impacts on the Social Facet of Residents’ Quality of Life (Elena Konovalov).- Chapter 6. Quality of Life and Perception of the Effects of Tourism: A Contingent Approach (Nuria Porras-Bueno).- Chapter 7. Impact of Tourism on Residents’ Quality of Life: Segmentation Analysis and Marketing Implications (Celeste Eusébio).- Chapter 8. Can Personal Values Modulate the Perception of Tourism Impacts by Local Population?: Testing for the Role of Product Identity in a Mining Tourism Destination (Andrés Artal-Tur).- Chapter 9. Film Tourism and its Impact on Residents Quality of Life: a Multi Logit Analysis (Subhash Kizhakanveatil Bhaskaran Pillai).- Chapter 10. Sustainable Practices in Spanish Hotels: A Response to Concerns on Quality of Life in Highly Visited Tourism Areas (Irene Gil-Saura).- Chapter 11. The Impact of Music Festivals on Local Communities and their Quality of life: Comparation of Serbia and Hungary (Vanja Pavluković).- Part III. Quality of Life in Tourism and its Impact on Tourists’ Well-Being.- Chapter 12. Seniors: Quality of Life and Travel/Tourism (Hyelin (Lina) Kim).- Chapter 13. The Blue Flag Label as a Tool to Improve the Quality of Life in the Sun-and-Sand Tourist Destinations (Antonio Chamorro Mera).- Chapter 14. Impacts of Family Tourism on Families’ Quality of Life – Differences According to the Family Economic Profile (Joana Lima).- Chapter 15. A Quality-of-Life Perspective of Tourists in Traditional Wine Festivals: The Case of the Wine-Tasting Festival in Córdoba, Spain (Tomás López-Guzmán).- Part IV. Cases Studies: From Theory to Practice on Quality of Life in Tourism.- Chapter 16. Value for Time: Slowness, a Positive way of Performing Tourism (Paola de Salvo).- Chapter 17. Agritourism and Quality-of-Life for Farmers (Lisa Chase).- Chapter 18. The Old Havana: Economic and Social Impact of Tourism Management on the Quality of Life of Residents (Yamilé Pérez Guilarte).