The New Rehabilitation Specialist

This text explores the socio-political dimensions of the concept of disability, leading to a reframing of the philosophy informing the delivery of services to this vulnerable and disempowered group. The outcome is to point the way towards a new form of practice in the care of the disabled.

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Written specifically for marketing educational services within the NHS, this text contains many key references, based on experience. There is an outline of the changes for nurse education in between 1985 and 1995, which have resulted in the emergence of a need for marketing, and the dichotomy between business and caring is illuminated. The reader is taken through the stages of marketing, and some of the models used include: Ansoff's Matrix, Product Life Cycle, and SWOT analysis.