Buying Your Self on the Internet

This book examines the rise of the direct-to-consumer genetic testing industry (DTC) and its use of 'wrap' contracts. It uses the example of DTC to show the challenges that disruptive technologies pose for societies and for regulation. It also uses the wrap contracts of DTC companies to explore broader issues with online contracting.

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Examines the direct-to-consumer genetic testing industry's controversial use of 'wrap' contracts

Uses the example of DTC genetic testing companies using wrap contracts as their dominant means of governance to show the challenges that disruptive technologies pose for societies and for regulation
Reviews 71 wrap contracts used by DTC companies providing health testing
Explores broader issues with online contracting
Sets an agenda for improving regulation and the online contracting environment

This book provides an introduction to the world of personal genomics and examines the rise of the direct-to-consumer genetic testing industry (DTC) and its use of 'wrap' contracts. It explores the different types of tests available and the issues that this industry raises for law and society.