e-Shock the New Rules

MICHAEL DE KARE-SILVER is Head of e-Business, PA Consulting. He has worked with a number of major European and US multinationals. He is a founding partner of the Kalchas Group, which is now part of Computer Sciences Corporation. He was previously with McKinsey, worked for four years as a Marketing Manager for Procter & Gamble, and is a qualified commercial lawyer.

The New Rules for e-Commerce Success Overview; the Key Conclusions Definitions and Consumer Trends Learning From the Pioneers in Electronic Selling Future Growth of Electronic Shopping: Look Out for 2005! The ES Test: How to Tell How Much Your Business is Going to be Affected How can Retailers Respond ? Ten Strategic Options for Retailers The Store of the Future Rapidly Improving Technology meets Growing Consumer Demand The World is Changing: Assets to Knowledge Structural Difficulties with the Internet will be Overcome How Can Manufacturers Respond ? Manufacturers' Ten Strategic Options The New Marketing Imperatives: Marketing in the Electronic Age Setting the Strategy and Mobilising the Organisation The Next Wave of Electronic Shopping Appendices