Guiding Icarus (eBook)

PHIL LEMPERT has gained wide acclaim for his marketing savvy and broad experience in the food and marketing worlds. A distinguished speaker, he has addressed more than 600,000 people in the past decade alone. Known as the Supermarket Guru, he is widely respected for his ability to predict and analyze trends. He is the food editor and correspondent for NBC News's Today show, host of the nationally syndicated radio show "Shopping Smart," and a correspondent for BBC Radio 5 Live and Public Radio's KCRW-FM. Lempert has been a columnist for the Chicago Tribune and the Los Angeles Times and is currently the editor of The Lempert Report and Supermarketguru.com, one of the leading Internet resources for food, health, and trend information.

Foreword.

Preface.

Acknowledgments.

Introduction.

Genetically Modified Foods.

DNA Data Banking.

Personalized Medicine.

Stem Cells.

Conclusion.

Glossary.

Suggested Reading.

Index.

"...particularly useful to corporate biotech managers due to Dhanda's explanation of the issues and suggestions on how to engage the public...inherent value in this discourse is how Dhanda explains how an ethical biotech business is likely to be a successful one." (Genomics & Proteomics, May 2002)

"useful to biotechnologists, regulatory affairs managers, and corporate officers of biotech firms, as well as bioethicists..." (Genetic Engineering News, July 2002)

"...if you read The Economist you'll doubtless find this of interest..." (Focus, August 2002)

"...offers an insider's view on why a bridge is needed to merge bioethics with corporate needs...written for the general audience...is especially useful to biotechnologists, regulatory affairs managers, and corporate officers of biotech firms, as well as bioethicists..." (Genetic Engineering News, Vol. 22, No. 13, July 2002)

"...lays out a blueprint for executives...focusing on four subjects..." (HBS (Harvard Business School) Working Knowledge, July 2002)

"This book should stimulate much useful discussion in the biotechnology industry...the author should be congratulated." (Nature Biotechnology, August 1, 2002)

"Guiding Icarus [...] is timely and well written. I particularly
enjoyed reading the chapters on Personalized Medicine and Stem
Cells. People new to these "hot" topics will find [the]
descriptions very informative." --Milo Gibaldi, Department of
Pharmaceutics, University of Washington School of Pharmacy

A Featured Book Recommendation with a link to buy the book on
Harvard Business School's website: "...lays out a blueprint for
executives...focusing on four subjects..." --HBS (Harvard Business
School) Working Knowledge, July 2002