Health Risk Communication

Marijke Lemal, Joav Merrick (Herausgeber)

Buch | Softcover

168 Seiten

2013
Nova Science Publishers Inc (Verlag)
978-1-62257-544-2 (ISBN)

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Health risk communication deals with planned or unplanned communication to the public about the nature, impact and management of a wide array of health threats, such as cancer, HIV/AIDS or influenza pandemics. Traditional health risk communication models used to stress a one-way flow of health risk messages to the public. The dominant focus was on experts (government, health organizations, merely disseminating risk information and educating a lay' and ignorant' public about health threats. However, this simplistic top-down model of communication ignored the complex nature of the audience and the public's understanding of risk information. Fortunately, there has been a shift away from top-down communication about health threats. This book gathers research findings and theoretical reviews with a focus on the role of mass media as sources of health risk information, the role of message formats or frames and risk information source characteristics.

Joav Merrick, MD, MMedSci, DMSc, (Medical Director, Health Services, Division for Intellectual and Developmental Disabilities, Ministry of Social Affairs and Social Services, Jerusalem, Israel; Division of Adolescent Medicine, KY Childrens Hospital, Department of Pediatrics, Lexington, Kentucky, US; National Institute of Child Health and Human Development, Jerusalem, Israel; Division of Pediatrics, Hadassah Hebrew University Medical Centers, Mt Scopus Campus, Jerusalem, Israel; School of Public Health, Georgia State University, Atlanta, Georgia, US)

Introduction; Health risk communication; Improving the effectiveness of mass-mediated health campaigns: Overcoming barriers to risk communication; Increasing medication Adherence in LEP (low-English proficiency) Latino populations: Merging speech act theory & cultural competency; Evidence presentations in risk communication from a selective exposure perspective; Examining the role of media coverage & trust in public health agencies in H1N1 influenza prevention.

Verlagsort	New York
Sprache	englisch
Maße	155 x 230 mm
Gewicht	536 g
Themenwelt	Studium ► Querschnittsbereiche ► Epidemiologie / Med. Biometrie
ISBN-10	1-62257-544-X / 162257544X
ISBN-13	978-1-62257-544-2 / 9781622575442
Zustand	Neuware