Customer Knowledge Management -

Customer Knowledge Management

People, Processes, and Technology

Minwir Al-Shammari (Herausgeber)

Buch | Hardcover
310 Seiten
2009
Information Science Reference (Verlag)
978-1-60566-258-9 (ISBN)
204,50 inkl. MwSt
Customer knowledge is becoming the competitive asset in e-business that enables companies to serve each customer in his/her preferred way, and to nurture profitable and durable customer relationships. This book introduces an integrated approach to analyzing and building customer knowledge management synergy for sustainable competitive advantage.
Customer knowledge is becoming the new competitive asset in e-business that enables companies to serve each customer in his or her preferred way, and to nurture profitable and durable customer relationships. As companies grow and interact with more and more customers through increasingly diverse media and channels, having a systematic approach to customer knowledge management becomes critical. ""Customer Knowledge Management: People, Processes, and Technology"" introduces an integrated approach to analyzing and building customer knowledge management (CKM) synergy for sustainable competitive advantage. Well-organized and unique, this book provides concise yet comprehensive coverage of CKM concepts, methodologies, tools, issues, applications, and future trends.
Erscheint lt. Verlag 4.4.2011
Zusatzinfo illustrations
Verlagsort Hershey
Sprache englisch
Gewicht 1022 g
Themenwelt Informatik Office Programme Outlook
Wirtschaft Betriebswirtschaft / Management Marketing / Vertrieb
ISBN-10 1-60566-258-5 / 1605662585
ISBN-13 978-1-60566-258-9 / 9781605662589
Zustand Neuware
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