User Experience Strategies and Tactics

Offers web developers and designers a simple, common-sense model for 'use experience design' to ensure their websites make sense to visitors.

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Experience design - including mastery of theoretical and applied concepts - is the new web design. It's no longer enough at your site 'look good'; it's got to make sense for your users . Their experience had to be a good one. The existing handbooks in this field are dated. These chapters will cut through the confusion and complexity surrounding user experience and suggest a simple, common sense model. Readers can use this as a primer to become fluent in 'UX' and avoid confusion and empty buzz-words. There are some existing user experience models out there; Garrett's model is probably the best known. This model is very complex. Matt suggests a simple umbrella model that is tempered with data aggregated from a sizeable sample of job descriptions. A student can use it as a primer on the user experience. A manager responsible for the user experience can learn specific strategies and tactics during project planning or execution. A designer facing conflict on the project can use it as a reference to help diagnose process related problems and find resolutions. A developer (who dabbles in 'front end work') can use it to avoid common mistakes.
The short practical usability books out there are all reaching a certain age.