The Design Manual

Presents a comprehensive overview of the range of work a graphic designer may be asked to produce. This book includes web and multimedia design, animation and storyboarding, advertising and marketing, branding and packaging, finishing and printing processes, environmental notes, and punctuation guidelines.

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This book provides a comprehensive overview of the range of work a graphic designer may be asked to produce. This second edition has been completely revised to include extensive additions to web and multimedia design, animation and storyboarding, advertising and marketing, branding and packaging, more finishing and printing processes, updated environmental notes, revised punctuation guidelines, and extended details of bibliographic referencing techniques. The book includes handy checklists throughout so you can be confident that you have considered all requirements for projects. David Whitbread has 30 years experience in graphic design. ""The Design Manual"" by David Whitbread is an indispensable and comprehensive reference for traditional and digital publishing. From beginners to professional graphic designers, desktop publishers and graphic design students, ""The Design Manual"" provides essential information on conceptual approaches, and planning and project development techniques for print, web and multimedia production. Design tasks are divided into sections on publication, corporate identity, on-screen, and advertising design. There is discussion of specific skills such as branding and logo design; stationery, catalogue, annual report and newsletter production; websites; storyboarding and animation techniques, and more. The production section discusses layout and typography for print and screen, colour and colour systems, printing and finishing processes. With numerous checklists and practical tips throughout the text, ""The Design Manual"" has become a standard reference for anyone involved or interested in design.