Basics Typography 01: Virtual Typography

Matthias Hillner graduated with a Master of Arts from the Royal College of Art, and subsequently worked as a designer for various design consultancies in London. He uses a typography-led approach for developing multimedia and graphic design solutions.

How to get the most out of this book. Introduction. From visual poetry to modern typography: Visual poetry; Dada; Futurism; Constructivism; Bauhaus and De Stijl; Concrete poetry. Approaching multimedia: Kinetic typography and motion typography; Temporal and transitional typography; Information landscapes; Novelty value; The borderline between image and text. Typography, information and communication: Communicative stages; The perception of time-based information; Intelligibility; Static information and motion graphics; Towards a definition of virtual typography. Digital typography: The digital revolution; Swiss Punk and the Pacific Wave; New trends in Europe; Technology and beyond; The 'cult of the scratchy'; Multidisciplinary design; Coded typography. Typography and the process of reading: Word recognition and Bouma shapes; Serial and parallel letter recognition; Saccadic eye movements; The prospective interpretation of text contexts; Time conciousness; The dialetics of transition. The significance of ambiguity: The medium and the message; Time-based ambiguity; Ambiguity and memory; Information overload; The characteristics of virtual typography; The virtual and the digital; In haste there is error. Bibliography. Index. Acknowledgements. Working with ethics.