New Retro:Classic Graphics, Today's Designs

Reinterpreting the past the greatest form of creative flattery never goes out of fashion. Drawing on classic examples from the history of graphic design, this title shows how the past can be updated to the needs of today.

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Reinterpreting the past the greatest form of creative flattery never goes out of fashion. But in a climate over saturated with todays slick technologically driven imagery, there has been a return to the comfort of familiar imagery and typography, particularly from the 20th century. Drawing on classic examples from the history of graphic design, "New Retro" shows how the past can be updated to the needs of today. Targeted directly at the international graphic-design market, this solidly researched and presented work is aimed at students, who are unlikely to have come across much of this material, and at design professionals, who are always looking for inspiration from the past.