Website Visibility
Chandos Publishing (Oxford) Ltd (Verlag)
978-1-84334-474-2 (ISBN)
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This book marries academic research results to the world of the informatics practitioner, in the quest to achieve high website rankings in search engine results. It is aimed at a mixed audience of academics and website owners/coders. The book contains a focused look at the elements which contribute to website visibility, and support for the application of each element with empirical research results. A series of real-world case studies completes the picture, with tested examples of research on website visibility elements and their effect on rankings.The book has been written by a well-respected academic and practitioner in the field of search engines. It provides practical and real-world guidance for real-world situations. It is based on actual research in the field, which is often used to confirm or refute beliefs in the industry. It is not highly technical and assumes no in-depth programming background.
Professor Weideman is Head of Research Development at the Cape Peninsula University of Technology in Cape Town. During the past two and a half decades he has lectured, researched and published extensively, both locally and internationally, in a variety of fields. These include website visibility, search engines, information retrieval, computer viruses and other technological areas. He has also consulted to the City of Cape Town and a number of companies from industry on website strategy, visibility and other issues. He is a member of: the CSSA, SAICSIT, IRMA, IADIS and ISI.
The trilogy - the user, websites and search engines: how they relate and interact; usability and searching success, metadata, search engine crawlers and algorithms; Content, body text and keywords - the value of quality content, correct use of text and keyword placing; Technologies and their use - Flash, JavaScript, images, video, frames - the how, why and why nots; The good, the bad and the ugly - search engine spam, white and black hat techniques, search engine penalties; Payment for ranking - paid inclusion, paid listings, bidding for keywords, programs, click fraud; Case studies - how to apply the basics and measure success; The future - search engine developments, advertising.
| Erscheint lt. Verlag | 1.1.2009 |
|---|---|
| Verlagsort | OXford |
| Sprache | englisch |
| Maße | 156 x 234 mm |
| Themenwelt | Informatik ► Web / Internet ► Web Design / Usability |
| ISBN-10 | 1-84334-474-2 / 1843344742 |
| ISBN-13 | 978-1-84334-474-2 / 9781843344742 |
| Zustand | Neuware |
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