Graphic Design: A New History

Presenting the history of graphic design, this book tells the story of the field from Gutenberg onwards. It also covers different materials including book, journal, magazine, album covers, photographs, prints, posters, logos, and websites.

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The history of graphic design is a very underpublished subject for such a widely studied discipline. Now Stephen Eskilson provides a scholarly and accessible account of the field from Gutenberg to today. His approach is distinctive in that, for the first time, the subject is fully discussed in the light of prevailing political, social, military, and economic conditions, nationalism and gender, so this book is ideal for course adoptions. Clearly designed and easy-to-follow, the book tells the story chronologically with key topics developed in more than one chapter by way of cultural comparison. It covers a host of different materials: book, journal, magazine, and album covers; photographs, prints, posters, logos and websites. Featured designers include Albers, Benton, Brody, Earls, Glaser, Morris, Rodchenko, Sagmeister, Scher and Toulouse-Lautrec. Logo designers Bass, Chermayeff & Geismar, and Rand receive substantial coverage. Pioneering typographers range from Garamond, Caslon and Morison to Hoefler, Licko and Carter.