AdWords For Dummies

Howie Jacobson, PhD, is an Internet marketing strategist who specializes in helping his clients use Google AdWords successfully. He creates direct marketing courses and conducts training sessions on AdWords.

Introduction. Part I: Becoming a Google Advertiser. Chapter 1: Profiting from the Pay-Per-Click Revolution. Chapter 2: Setting Up Your Starter Edition Account. Chapter 3: Setting Up Your Standard Edition Account. Part II: Launching Your AdWords Campaign. Chapter 4: Discovering Your Online Market. Chapter 5: Choosing the Right Keywords. Chapter 6: Writing Magnetic Ads. Part III: Managing Your AdWords Campaigns. Chapter 7: Deciding Where and When to Show Your Ads. Chapter 8: Improving Your Campaigns through Keyword Management. Chapter 9: Getting It Done with AdWords Tools. Part IV: Converting Clicks to Clink. Chapter 10: Giving Your Customer a Soft Landing on Your Web Site. Chapter 11: Following Up with Your Prospects . Chapter 12: Building a "Climb the Ladder" Web Site. Part V: Testing Your Strategies and Tracking Your Results. Chapter 13: How You Can't Help Becoming an Advertising Genius. Chapter 14: Slashing Your Costs with Conversion Tracking. Chapter 15: Making More Sales with Google Analytics. Part VI: The Part of Tens. Chapter 16: The Ten Most Serious AdWords Beginner's Mistakes. Chapter 17: Ten AdWords Case Studies. Index.