Web Analytics For Dummies

Pedro Sostre is a respected Internet business and marketing guru and a columnist for Revenue magazine. Jennifer LeClaire is a veteran e-commerce journalist and the weekly analytics columnist for newsfactor.com.

Introduction. Part I: Getting Started with Web Analytics. Chapter 1: Understanding Web Analytics. Chapter 2: Steering Clear of Common Terminology Confusion. Chapter 3: Getting Your Hands Dirty with Web Data. Part II: Choosing the Right Web Analytics Solution. Chapter 4: Web Analytics Tools You Can Use. Chapter 5: Investing in Web Analytics Tools. Chapter 6: Discovering Niche Solutions. Part III: Searching for Statistical Treasure. Chapter 7: Taking Out the Trash. Chapter 8: Reviewing Site Referrers. Chapter 9: Getting to Know Your Visitors. Chapter 10: Identifying Your Most Important Pages. Chapter 11: Key Performance Indicators Insights. Part IV: Knowledge Is Power - Making Analytics Work for You. Chapter 12: Sifting through Search Data. Chapter 13: Increasing Web Site Visibility. Chapter 14: Revisiting Your Online Advertising Strategy. Chapter 15: Chronicling Your Web Analytics History. Chapter 16: Fine-Tuning Your Web Site. Part V: The Part of Tens. Chapter 17: Ten Web Analytics Myths, Mistakes, and Pitfalls. Chapter 18: Ten Reasons Why Web Analytics Will Revolutionize E-Business. Chapter 19: Ten Web Analytics Best Practices. Appendix: Web Analytics Glossary. Index.