The Quest for Significance

The Quest for Significance: Harnessing the Need that Makes the World Go Round is a fascinating exploration of why we all seek Significance - a fundamental human motivation – and how we can understand it to help us lead better lives. Renowned psychologist Arie Kruglanski and journalist Dan Raviv show how the Quest for Significance propels our actions, governs our feelings, and dominates our thoughts: pervasively affecting our happiness, pursuits, and relationships.

Drawing on both academic research and the personal experiences of the authors, including Kruglanski’s childhood in Poland during the Holocaust, the authors help readers to understand themselves and people around them – to promote happiness, gain friendship, and find love.

This one-of-a-kind book is fascinating reading for students, professionals, and anyone interested in how they can better appreciate themselves and those close to them, and live a fulfilling life.