AI Influencers as Game Changers in the Social Media Landscape

Technologies, trends, and challenges in leveraging AI-generated influencers

(Autor)

Buch | Hardcover
252 Seiten
2024
tredition (Verlag)
978-3-384-37865-1 (ISBN)

Lese- und Medienproben

AI Influencers as Game Changers in the Social Media Landscape - John D. Norse
49,99 inkl. MwSt
In a world increasingly driven by technology, the advent of AI-generated influencers is rewriting the rules of social media engagement and digital marketing. In "AI Influencers as Game Changers in the Social Media Landscape," John D. Norse explores the emergence of these artificial personalities and their profound impact on brand strategies and audience interaction.This book delves into the cutting-edge technologies behind AI influencers, examining the evolution of machine learning, deepfakes, and natural language processing that make these digital personas possible. With a keen eye on current trends, Norse analyzes how AI-generated influencers are shifting the balance of power in the influencer economy, offering brands new opportunities for personalized engagement and global reach.But as this transformative technology gains traction, it also presents unique challenges. What does it mean for authenticity and trust in a world where digital faces can be as influential as human ones? How should brands and marketers navigate the ethical considerations that come with deploying AI personas?Through a comprehensive overview of key case studies, industry insights, and ethical debates, "AI Influencers as Game Changers in the Social Media Landscape" provides readers with a nuanced understanding of this rapidly evolving phenomenon and its implications for the future of social media and digital influence.A must-read for marketers, technologists, and anyone curious about the future of online engagement, this book offers a roadmap for harnessing the potential of AI-generated influencers while maintaining the integrity of digital interaction.
Erscheint lt. Verlag 6.10.2024
Verlagsort Dietikon
Sprache deutsch
Maße 148 x 210 mm
Gewicht 502 g
Themenwelt Kunst / Musik / Theater Theater / Ballett
Mathematik / Informatik Informatik Grafik / Design
Schlagworte AI Influencer • Artificial Intelligence • Branding • Deepfake Technology • Digital ethics • Digital Marketing Strategies • Digital Personas • influencer marketing • Online Marketing • Social Media Marketing • Virtual Influencer
ISBN-10 3-384-37865-2 / 3384378652
ISBN-13 978-3-384-37865-1 / 9783384378651
Zustand Neuware
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