Universal Principles of Storytelling for Designers

Universal Principles of Storytelling for Designers provides essential storytelling techniques to elevate design projects, making them engaging and memorable.

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Unlock the power of storytelling in design with Universal Principles of Storytelling for Designers.

This essential reference offers a comprehensive exploration of storytelling techniques tailored specifically for designers. By integrating classic narrative elements—such as character, conflict, and resolution—into visual work, you can create more engaging and impactful projects.

In Universal Principles of Storytelling for Designers, interdisciplinary designer, innovator, and anthropologist Lyle Sandler covers:



Character Development: How to craft relatable and memorable personas in visual narratives.
Plot Structure: Techniques for creating compelling arcs and engaging storylines.
Emotional Resonance: Leveraging emotions to connect with the audience on a deeper level.
Visual Storytelling: Utilizing design elements like color, typography, and composition to convey meaning and enhance the narrative.


The book is rich with examples from various design disciplines, including graphic design, UX/UI, and illustration. Sandler’s expertise and accessible writing style make complex concepts easy to understand and apply.

Universal Principles of Storytelling for Designers is not just another design book; it’s a guide to transforming your design work into unforgettable stories. By mastering these storytelling principles, you can create designs that not only look good but also resonate deeply with your audience.

The titles in the Rockport Universal series offer comprehensive and authoritative information and edifying and inspiring visual examples on multidisciplinary subjects for designers, architects, engineers, students, and anyone who is interested in expanding and enriching their design knowledge.