Design to Sell

Use Microsoft Publisher to Plan, Write and Design Great Marketing Pieces

Roger C. Parker (Autor)

Buch | Softcover

288 Seiten

2006
Microsoft Press,U.S. (Verlag)
978-0-7356-2260-9 (ISBN)

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"Design to Sell: Using Microsoft Publisher to Inform, Motivate, and Persuade" deals with computers/software.

Gain the competitive edge as you:

Plan for marketing success with Roger’s easy-to-use worksheets and templates
Craft compelling messages that engage your reader’s full attention
Master basic design principles and exploit the power of color, type, and graphics like the pros
Learn insider techniques that make your marketing materials credible, recognizable, and reusable
Choose the most effective medium and distribution method to match your needs and budget

Companion Web site includes:

Copywriting and design resources
Downloadable worksheets and templates
Numerous examples of effective design

Roger C. Parker is a noted authority on desktop publishing and newsletter design; he gives seminars throughout the U.S. and Australia. Among the 13 titles (exceeding 750,000 in print) he has written are the first editions of The Makeover Book and Newsletters From the Desktop, the previous four editions of Looking Good in Print, and Roger C. Parker's One-Minute Designer, and Looking Good in Print, Fifth Edition from Paraglyph Press.

Perspective on marketing using design Working with Publisher Publisher at work Wrapping it up

Erscheint lt. Verlag	15.3.2006
Verlagsort	Redmond
Sprache	englisch
Maße	187 x 229 mm
Themenwelt	Informatik ► Grafik / Design ► Desktop Publishing / Typographie
ISBN-10	0-7356-2260-4 / 0735622604
ISBN-13	978-0-7356-2260-9 / 9780735622609
Zustand	Neuware